Maybe you’re wondering if it’s still worth it to work on your email marketing strategy as a restaurant owner. Social media is a relatively new phenomenon, so it is hard to believe that it will still be effective in the future. But you should steer clear of this common misconception.
The marketing area is one of the most complicated aspects of managing a restaurant. It is vital to utilize every approach and way to ensure that your restaurant’s brand gets out there given the fierce competition the industry has.
Email marketing is still considered to be a highly effective method of marketing a company. It has an average click rate of twenty-two percent, compared to four percent for mobile ads. Sounds worth it, right?
We are in 2021, and everybody is trying to get back to normal and function effectively. You can’t go wrong by trying this proven strategy. See why a marketing strategy of this type should be part of your business plan.
Email Marketing 101
This type of marketing helps you send out updates, promotions, and other marketing campaigns through email. It allows you to market to a huge number of customers with just one send.
Ir contains a message that advertises, generates interest, converts leads to sales, or provides important information about a new service, product, or even a special event.
Although it’s not as complicated compared to other marketing campaigns, it is not something to take lightly. For your email campaign, you must determine who to target, develop the content, and create the graphics. Is it necessary to send new customer emails to customers who have been with you for a long time?
A well-planned and executed email marketing campaign is essential
Basic email marketing campaigns have four average benchmarks:
- Average Open Rate – This is the number of emails opens divided by the total number of emails that reached your inbox.
- Average Click-Through Rate – It is the number of subscribers or users who click your promotion link or image on your email content divided by the number of email content delivered.
- Average Click To Open Rate – This is the percentage of email users who click through your link or email content divided by the number of emails opens.
- Average Unsubscribe Rate – This is the average percentage of users or subscribers who wished to discontinue their subscription from your brand.
These are the metrics that you should closely monitor and track should you want to focus on your email marketing.
These benchmarks can be used to determine areas for improvement in your email campaign. It can provide insight into your email marketing strategy by letting you see how your metrics stack up against your competitors. To get a clearer picture of the marketing trends, you also need to match your current metrics to past metrics.
Nobody knows your market better than you. Remember that your industry and specific niche ensure that your results are unique regardless of how you compare them with these benchmarks. Developing your marketing strategy, content, and promotion is essential to making sure that your emails improve every time you send one.
Advantages of Email Marketing
Are you aware that 88% of the Welsh population uses email to communicate? It’s an opportunity not to be missed. Apart from the fact that you will engage a huge market, there are many other reasons why it is important for your business.
It is cost-effective
Yes, social media marketing also has this in the bag but email marketing costs nothing compared to other traditional forms of marketing. Using email for a marketing strategy is a better choice rather than going for television, radio, and even print ads.
The average usage of email in the UK is seventy-four percent, and young professionals hold the top of the list. Reminding you that the majority of the population with the greatest purchasing power today mainly uses email for their everyday activities.
Using it as a marketing tool can be a dynamic, cost-effective method for promoting your restaurant
It is environmentally friendly
Keep in mind that consumers support businesses that show effort in supporting a cause. By focusing your marketing efforts online, social media, email, and the like, you’ll be reducing your carbon footprint. Lesser carbon footprint means lesser costs for printing.
It is also a good way to attract customers. Keep in mind that good practices attract consumers, especially now that consumers are more conscious of the products, services, and even businesses they support.
It is simple to implement
You don’t need to be a technology expert to utilize this type of online marketing campaign. If you are looking for email marketing services, there are many companies whose services will be beneficial for your marketing team.
You can opt for online email marketing services if you don’t feel convinced to outsource resources. These services are also equivalent to those provided by experts. If you only want to build the foundation of your new marketing strategy, then this is perfect for you.
Templates, tracking software, and customizable platforms are just some of the perks online email marketing services can provide your business.
It is effective in engaging customers
In addition to keeping customers aware of when a new product or service is being launched, email marketing is also a good way to share announcements or information about your business.
Newsletters are a great way to stay in touch with your customers. You can offer coupons and discounts to prospective customers to encourage them to come to your restaurant.
After customers visit your restaurant, make sure to send them a quick note of thanks. It will increase your brand value. It’s a good idea to keep existing clients up-to-date about your new menus and specials.
Email marketing allows you to send out campaigns whenever you like, so you can notify your subscribers of new information as it becomes available. This is a very attractive prospect because consumers are always on the out searching for the latest services and products.
It is easy to distribute
In marketing your restaurant, you want it to be evenly distributed as possible. You want your latest promotions to reach a wider market compared to your previous ones. This is where email marketing can give you a competitive reach.
The forwarding capability of emails means they can be forwarded to anyone with a single click of a button, giving you access to a potential pool of new customers.
Social media sharing buttons can also be integrated into your emails so that users share information about you on main social media platforms such as Facebook, Twitter, and Instagram. The fact that your name is exposed to new people will still help build your restaurant’s brand, regardless of how many people follow through with it.
You can also expand your customer base through recommendations from your existing customers since consumers trust their friends’ reviews.