Customer Loyalty Management: Everything You Need to Know About Customer Loyalty

Customer Loyalty Management

Are you looking to build customer loyalty toward your brand? Doing so can help you build your book of business. You’ll have a reliable source of income for years to come.

To build a strong customer loyalty foundation, you need to understand the ins and outs of it. Understanding what builds brand loyalty will help you figure out what makes a customer tick. What motivates them to swear by one particular brand?

From there, you can develop a customer loyalty management program. Be sure to read below for an in-depth guide on customer loyalty and how you can help it build momentum in your brand.

Customers Love VIP Benefits

Nothing builds customer loyalty faster than giving them the VIP treatment. But how can you make sure to give that experience to those that will buy? If you give the VIP experience to all prospects, then you’ll waste a lot of time and money.

As counterproductive as it might seem, charging your clients a fee for VIP perks will help you find those that want to build customer loyalty. They want to get hooked on the products and services you sell.

Many customers are happy to spend a few dollars each month to receive extra benefits and save a little cash on your service. In fact, you probably pay for a few VIP benefits yourself.

If you’ve ever paid for a membership to gain access to free shipping, you’ve paid for VIP benefits. Doing the same for your customers can help you create a solid list of customers who will remain loyal as long as you keep the benefits consistent!

Repeat Business Is More Likely to Convert

Maybe this is the first time that you’re reading up on customer loyalty. If so, then you’re probably wondering what the big deal is. Why do so many companies focus so much attention on customers that have already purchased?

Because they’re bound to do it again, and when they do, they’re willing to spend up to 33% more than a new customer. By that math, getting three repeat customers to purchase is the equivalent to getting four new customers. 

They also have a higher likelihood of purchasing because of their familiarity with your brand. The more comfortable that they are with your brand, the more they’ll be willing to explore new products that you push out.

Invest in a Customer Loyalty Software 

What if someone told you that you could implement one software and significantly boost your customer loyalty? That can happen if you purchase a customer loyalty software.

This software is broken down into three key elements. There’s a customer acquisition stage that focuses on generating new leads and converting them. It uses avenues such as Facebook ads, mobile apps, friend referrals, and online web forms.

Then, the second stage is directed at growing the loyalty and retention rates of your clientele that buy. Things such as double point incentives, surveys, referral programs, and unlimited rewards help provide an uptick in retention rates.

Lastly, the marketing automation applications will incentivize your clients to continually circle back. Automation tools such as welcome offers, waterfall campaigns, date triggers, and inactivity triggers help you stay on top of the entire marketing lifecycle.

You’ll no longer have to do this tedious work yourself and you’ll start to build a bigger base of loyal clientele. It’s a win-win!

Your Clients Have Opinions

Clients having opinions probably doesn’t come as a shock to any business owner. You’re on the phone with them all day, you know that some of them have attitudes, right? 

Fortunately, it’s not that type of attitude that you’re dealing with when it comes to building customer loyalty. Think of it as more of a “mindset” that they have.

These mindsets are simple, yet exhausting to meet the expectations of. Your customers (regardless of their age) believe that by purchasing one of your products, they’re entitled to certain rewards.

What does that mean for your business? It means that they expect rewards such as free shipping, discounts off future purchases, or additional items as a result.

They also believe that the shopping experience should be quick. In many cases, they’ll gladly pay more for a shorter buying window. They want to get in, purchase the product, then get back to their lives.

Lastly, they only want to buy from industry experts. You can establish your brand as an expert in their eyes by adding a blog to your site and answering some of their biggest questions.

Customers Seek Genuinity

Customers can tell when you’re adding features and programs for the sake of getting more sales out of them down the line. When they notice that, they’ll run away from your brand faster than you can say “loyalty”. 

Because of that, you must gear every customer loyalty endeavor towards helping the customer. Use your content to answer their biggest questions, integrate customer surveys to genuinely check in on their experience with your products, etc.

The more sincere you seem with your marketing initiatives, the more your customers will reward you for it!

Build a Successful Customer Loyalty Management Program

Now that you’ve seen several ways towards building a customer loyalty management program, it’s time to start brainstorming yours!

Be sure to consider the customers you currently have and how you can reward them for staying with you through thick and thin.

Make sure to browse our website for more articles on customer loyalty, as well as many other helpful topics!