New Delhi – August 5, 2025 – Tata Motors has launched the much-awaited Adventure X Persona editions of the Tata Harrier and Safari, offering a perfect blend of rugged styling, premium features, and attractive pricing. The Harrier Adventure X is priced from ₹18.99 lakh, while the Safari Adventure X+ starts at ₹19.99 lakh (ex-showroom, Delhi). These variants are designed to appeal to SUV enthusiasts who want top-tier technology and adventurous aesthetics without stepping into premium SUV price brackets.
Simplified Variant Line-up: Smart, Pure X, Adventure X, and More
Tata Motors has restructured both SUV line-ups to simplify choices for buyers. The Harrier now comes in six personas: Smart, Pure X, Adventure X, Adventure X+, Fearless X, and Fearless X+. Meanwhile, the Safari offers five personas: Smart, Pure X, Adventure X+, Accomplished X, and Accomplished X+.
This new approach aligns variants with specific customer lifestyles — whether it’s for urban drives, adventure seekers, or luxury buyers.
Tata Harrier Adventure X & Safari Adventure X+: Pricing Details
Harrier Prices (Ex-Showroom, Delhi):
Smart: ₹14.99 lakh
Pure X: ₹17.99 lakh
Adventure X: ₹18.99 lakh
Adventure X+: ₹19.34 lakh
Fearless X: ₹22.34 lakh
Fearless X+: ₹24.44 lakh
Safari Prices (Ex-Showroom, Delhi):
Smart: ₹15.49 lakh
Pure X: ₹18.49 lakh
Adventure X+: ₹19.99 lakh
Accomplished X: ₹23.09 lakh
Accomplished X+ (7-Seater): ₹25.09 lakh
Accomplished X+ (6-Seater): ₹25.19 lakh
Introductory prices are valid until October 31, 2025, making this an attractive opportunity for early buyers.
Top Features of the Adventure X Edition: What’s New?
The Adventure X editions bring in several premium features that were previously offered only in top-end variants. Here are the highlights:
Level 2 Advanced Driver Assistance Systems (ADAS) with Adaptive Cruise Control (Automatic variants), Lane Departure Warning, and Driver Attention Alerts.
360° Surround View Camera for enhanced visibility while parking and maneuvering.
Trail Hold Electronic Parking Brake (EPB) with Auto Hold function, plus multiple terrain response modes (Normal, Rough, Wet).
Land Rover-inspired Command Gear Shifter (for automatic variants) providing a premium tactile experience.
Powered Driver Seat with Memory Function and Welcome Gesture.
Twin-Screen Ultra View System — a 10.25-inch infotainment touchscreen coupled with a 10.25-inch digital instrument cluster.
Auto Headlamps with Trail Sense Technology and Rain-Sensing Aqua Sense Wipers.
Multi-Drive Modes: Eco, City, Sport, plus terrain-specific modes.
Cabin Ambiance & Design Enhancements
Both SUVs feature specially designed interior themes that elevate the in-cabin experience:
| Variant | Interior Theme | Alloy Wheel Design |
|---|---|---|
| Harrier Adventure X | Onyx Trail (Black Leatherette with Tan Accents) | R17 Titan Forged Alloys |
| Safari Adventure X+ | Adventure Oak (Tan Oak Leatherette Interiors) | R18 Apex Forged Alloys |
Distinctive Adventure X badging, mascots, and new color palettes amplify the rugged persona of both SUVs, making them stand out on the road.
Engine & Performance
Under the hood, both the Harrier and Safari Adventure X editions are powered by the proven 2.0L KRYOTEC Turbo Diesel engine, producing 170 PS of power and 350 Nm of torque. The engine is mated to either a 6-speed manual gearbox or a 6-speed torque-converter automatic transmission.
The SUVs retain the OMEGARC platform, derived from Land Rover’s D8 architecture, ensuring robust structural integrity and superior driving dynamics. Multi-drive modes and terrain response settings further enhance their off-road capability.
Booking Details & Availability
Bookings for the Tata Harrier Adventure X and Safari Adventure X+ are now open across Tata Motors’ authorized dealerships and official website. Deliveries are expected to commence shortly, with Tata Motors aiming for quick turnaround for early customers.
Why This Launch Matters
With the launch of the Adventure X Persona, Tata Motors is bridging the gap between affordability and high-end features. By bringing advanced ADAS technology, luxurious interiors, and off-road enhancements into mid-tier variants, Tata is redefining expectations in the mid-size SUV segment. The competitive pricing further cements the Harrier and Safari’s position as top contenders against rivals in the Indian SUV market.
According to Tata Motors, the Adventure X editions are designed for modern Indian consumers who seek a bold design language, future-ready technology, and a true adventure spirit—all without overshooting their budget.
