Your Guide to Today’s Top Domain Brokers

Domain Brokers

Now that your business is up and running, it’s time for you to build up your online presence. By now, you’ve probably got some ideas on how your website will be structured and presented. Maybe you’ve even met with a web designer to get some samples. The only thing that you’re missing is your domain name. You’ve met with your team and have come to a consensus on the best domain name to list your website under. Ready to proceed, you search the domain name of your dreams on an instant domain searcher. Much to your disappointment, the domain name you had chosen for yourself has already been registered. So, what do you do if you’re looking to buy a domain someone already owns?

This is a common occurrence in today’s business environment. Premium domain names are in high demand these days and you may be surprised to learn that someone has already beat you to the punch for the domain name that you wanted. While you could always head back to the drawing board and devise a new domain name for your product or service, you shouldn’t have to settle for second best. If it’s your vision, you should pursue it. Instances like these are where a domain broker comes in handy. 

What Is a Domain Broker 

Buying and selling domains is an essential transaction in today’s online business environment. Domain brokers facilitate these transactions by setting valuations for premium domain names and acting as intermediaries between those shopping for registered domain names and those seeking to sell them. It’s a good idea to enlist their help if there’s a domain name that is critical to your branding strategy or business operations. As the internet grows the business of domain brokerages grows along with it. As such, it can be difficult to parse through all of the options in the marketplace. If you’re seeking a domain broker to represent your interests and negotiate on your behalf, you want someone proven, reputable, and reliable. Here are some of the best names in the business to get you started. 

Name Experts

The fact that Name Experts is endorsed by billionaire investor and entrepreneur Mark Cuban, speaks volumes to their reputation in the space of selling domain names. Founded in 2009 by Joe Uddeme, Name Experts has grown to become a brokerage that has closed transactions valued in the tens of millions of dollars. Name Experts is a proven brokerage that should absolutely not be overlooked by those seeking to acquire a registered domain name. 


Brannans is another mainstay in the world of buying and selling premium domain names. They offer free consultations and serve clients ranging from small businesses to Fortune 500 companies. Founded by CEO David Clements, Brannans prides itself on the integrity of its staff and works hard to deliver favorable results to its clients. 


GoDaddy is one of the most visible names in the space of domain selling. While GoDaddy offers a wide range of web-based services, they too are in the business of brokering transactions between buyers and sellers. GoDaddy was founded in the late 1990s and continues to be a dominant force in the domain marketplace to this day.

While this is by no means an exhaustive list, it is certainly a snapshot of the players you should be familiar with if you’re seeking to purchase a domain name that is already registered. Each brokerage comes with its own unique perks and shoppers should do their research to determine which option best suits their needs. Remember, a registered domain is not necessarily out of reach. Reach out to a domain broker today to find out what your options are.