Why Instagram Is The Platform You Need To Focus On

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Why Instagram Is The Platform You Need To Focus On

With people signing up on Instagram in mind-boggling numbers, it should not surprise you that Instagram plays host to the best businesses, celebrities, musicians, stand-up comics, and other influencers. If you are a budding business and want to establish your presence online, using Instagram for business in 2020 should be a no brainer. However, if you are still on the fence about getting on this platform, here are a few critical reasons to change your mind: 

You are expected to be on Instagram

If you are a brand in 2020, it is understood that people will look you up on Instagram before they do on other social media platforms. You do not exist to your potential customers and followers if you are not on Instagram, period. Even if you don’t plan to be active on Instagram, you should have a business account with your brand’s logo, bio, location, and contact information for people to look you up. Since the vast majority of your audience is online, you would miss out on a lot of business by not signing up. 

You can manage your online reputation

Managing your reputation is vital to thrive in the business world. False accusations and news tend to spread like wildfire on social media, which means you need to be ready to debunk any fake news concerning your brand to avoid losing business. The last thing you want is to gain a bad reputation due to fake news or poor reviews. 

All your competitors are on Instagram

Here’s another reason you should sign up on Instagram. As everyone knows, you need to check out your competition every once in a while to determine where you stand and what you need to change to stay ahead. Your competitors are on Instagram, which means you can look up their accounts and compare their progress to yours and see what you need to improve on. Furthermore, consumers generally compare brands to get the best deal they can, which means you need to be online to stay in the race. 

Networking and Collaboration

Being on Instagram allows you to network and collaborate with other influencers and businesses. In this day and age, coming up in the business world solo is no longer viable. Instead, reach out to other businesses and brands and collaborate. This way, you get to expose your content to an entirely new audience. 

You can hire talent without hassle

Given the amount of choice in the professional world, people no longer believe in working at one company for decades. They are more likely to jump ship after a couple of years, which means you need to be on the lookout for new talent. By establishing yourself on Instagram (and other social media platforms), you can give potential future employees a glimpse of how things work at your company, making it easier for them to reach out to you. 

Redirecting traffic to your site

If you have a website (as you should), you want as many visitors as possible. More the visitors, more the conversions, assuming your products, content, and website are excellent. One of the primary objectives of using social media marketing, learning how to use Facebook analytics, and so forth is redirecting heaps of traffic to your website to boost sales. 

Enhanced Marketing

Instagram users tend to tag people, businesses, influencers, etc. in their posts and stories. They also use hashtags, which means you stand a better chance of getting your name out organically if people latch onto your content, products, and services. 

How do you make the best out of Instagram?

Now that you know the importance of signing up on Instagram, here are a few things you can do to optimize your Instagram marketing strategy: 

Set up a crisp profile with the essentials

Visitors are not going to stick around forever. They will most likely glance at your profile for a second or two before moving onto something else that can grab their attention. You should set up your profile such that your visitor knows everything they need to know about you in seconds. Use your brand logo for your profile picture, write a concise bio clearly explaining what your company is about, add your business location, contact information, a link to your website, and a Call-to-Action (CTA). 

Create stellar content

This is a no brainer. You need to create and present excellent content to hook your visitors and have them coming back for more. Be sure to post high-quality photos, infographics, and videos. Shoot your photos and videos in natural light with high-end equipment and get someone to edit the raw files if you cannot do it yourself. If you are looking for content ideas, consider putting out content on your product features, product descriptions, the services you offer, testimonials, behind-the-scenes, and so on. Remember that the best way to get more leads is to provide them content that they find valuable.

Do not ignore hashtags

Hashtags are an integral part of Instagram. Brands and people alike use hashtags. Creating and posting content is one half of your job. You also need to market your content correctly to maximize your reach. Using relevant hashtags is a significant part of that. You can use existing hashtags related to your field or create new ones and get people to follow them. This is especially beneficial if you are launching a new product or conducting polls, quizzes, contests, etc. 

Engage your audience

Engaging your audience is just as vital as the content you post. Your followers and customers need to know that you care about them. Be sure to reply to their comments, answer their questions, and address their complaints. Consider going live once a week as engaging your audience in real-time via video counts for more than an image or a blog. Interacting with your audience also allows you to improve your content with the feedback you receive.

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