Did you know that almost every Real Estate Brokers uses social networks for business purposes. The below stats show that this trend is not going to change any time soon:
- 77% of estate agents are actively using social media for real estate in some way;
- 47% of real estate companies say that social media leads to the highest-quality leads compared to other sources of lead-gen solutions;
- 99% of millennials (and 90% of kids) are boomers) start searching for real estate objects and apartments online (as opposed to personal recommendations).
But what social media platforms are most popular today? What are their differences? And what can an estate agent count on if successfully running an account on Instagram, Facebook, or even TikTok?
Social Media Platforms – Key Differences
Don’t treat each social media platform the same; each site comes with a pack of unique features. Facebook is likely gathering your target audience at max. Use the platform to interact with leads, nurture them, and turn into opportunities. Use Facebook to post consistent real estate content, chat with your potential customers, and schedule appointments. Follow customer comments and feedback and interact accordingly.
You can even build a community to keep your audience up to date with company news and your latest announcements. If you want to target a specific demographic, Facebook Ads are a great way to do just that and reach out to the right people at the right time.
In terms of sharing graphic-reach and catchy content, Instagram is where your real estate business should be. Make your listings stand out by posting high-quality photos. The platform is known for engaging audiences through its post aesthetics, so if it is what you are strong at, Instagram is definitely your tool.
It’s the same with real estate companies that employ this channel. Make publications of beautiful, high-res visuals combined with compelling copy to attract likes, shares, and subscribers. For live messages and closer contact with your audience, it is best to use the hugely popular Insta Stories. It’s a quick and easy way to share moments and advertise your brand in a more authentic way. Instagram currently has 1 billion active users worldwide per month. And around 500 million users view Instagram stories daily.
From a network perspective, LinkedIn is a great option as well since it allows you to expand and diversify your audience significantly. Create a company page and post content regularly. Establish yourself as a thought leader in your industry by sharing information on current market trends and consumer behavior. Use it to promote your ads as well.
Some US realtors use TikTok to rent out their homes worth millions of dollars to cheap apartments. Business Insider reports. With the outbreak of the pandemic, some real estate agents in the US started using TikTok as a rental platform. For example, New York realtor Cash Jordan has more than 600,000 subscribers and 14.2 million likes. The man uses TikTok to showcase million dollar townhouses and cheap two-bedroom apartments for $ 2,500 rentals. And this business works well for him.
Despite its reputation as a social network for teenagers, TikTok has helped Cash Jordan and many other brokerage companies a lot in business. After the introduction of the lockdown in New York, the man began posting videos on platforms such as TikTok, YouTube, and Instagram and received a huge response. Jordan calculated that thanks to TikTok, the number of his customers has doubled, which is so impressive.
A similar story is with Madison Sutton, who works for Highline real estate. Just like Cash Jordan, Sutton is mainly involved in the rental business. On TikTok, she has 95,700 subscribers and 1.5 million likes. The woman says that since the outbreak of the pandemic, she has become concerned about the safety and effectiveness of face-to-face property inspection meetings. So in October last year, she started posting videos on TikTok. This has brought her huge success, lots of leads, and a boosted customer base.
What to Expect?
The real estate business is going to change very soon. The era of digitalization, global pandemics, and remote business handling will force real estate agents to change their focus and the way they run the business. Online tools, digital platforms, virtual solutions from Spotless agency will soon become an integral part of the market.