How Popular Online Entertainment Outlets Market their Services for Customer Retention

0
81
How Popular Online Entertainment Outlets Market their Services for Customer Retention
Promotional offers across online media industries help drive sales and market revenue to new heights

There’s no denying that one of the most popular reason people use the internet today is for entertainment purposes. Whether that be through gaming, video sharing/streaming, or a wide variety of other options, it’s a fact that people rely heavily on the web. But how do the top entertainment platforms of today stay in touch with their users and ensure their connectivity in return?

Below we’ll take a look at why people just can’t stay away from their PC’s and laptops when it comes to entertainment.

Online Casinos

The online casino industry is growing at a rapid rate, so much so that experts predict its market size to reach at least $127.3 billion in just the U.S. alone by the year 2027. But why are more people than ever coming to embrace the online environment to enjoy their favorite casino activities like roulette, blackjack, slot machines, and more? One huge reason is the industry’s excellent digital marketing strategies, which are employed by various platforms across the web.

One of the biggest ways online casino platforms have been known to drive consumer retention is with the use of promotions, welcome bonuses, and free gameplay. When a person initially makes the decision to dive into the exciting world of digital casinos, they are often greeted with impressive bonuses that feature exclusive discount rates and free gifts.

When users begin playing, they can apply their welcome package towards their first games, making the process easy, straightforward, and fun. What’s more is that many platforms will also provide a large selection of entirely free games where users can engage in free spins with a wide selection of slots, blackjack in the presence of live dealers, and many other options. These opportunities attract and hold customer’s interest more than anything else.

Aside from using gifts and promotions to keep customers onboard, the best online casino sites typically have a landing page and overall digital presence that reigns supreme, incorporating content while remaining visually appealing. They recognize that audiences may be interested in playing classic strategy games, but also in reading news or feature articles about the casino world which contain valuable content in the form of blogs or newsletters. Blogging is a vital tool for SEO, and increases the likelihood that the platform will become more visible online in an organic, non-obvious manner. In this way, content marketing is extremely valuable for the site’s success.

Lastly, online casino’s growth can also be largely accredited to their huge presence on mobile applications. Most platforms have their services available for download on Androids, iPhone, and more devices, making gameplay even more convenient and accessible. In this way, users can play a wide variety of games from anywhere while on-the-go.

Sports Streaming and Gaming

Live sports streaming is one of the most popular options today for fans who have embraced the digital era. Nowadays, sports enthusiasts can view all important matches at anytime and place thanks to top streaming services like YouTube TV and Hulu Live, among others. Many of these platforms utilize targeted ads to attract and retain customers, as well as “trial periods” that entice new potential customers to begin using their streaming services.

In fact, the sports streaming market is growing at such a rapid rate that it is expected to reach over $80 million in just the next three years. The competitive video gaming industry of Esports is equally serving more and more users than ever before, with millions of gamers occupying the online arena worldwide. Fans of Esports can watch live competition streaming on platforms like Twitch, or try their hand at popular games for free and at discounted rates.

Streaming networks have revolutionized what it means to be a sports fan in the modern-day world

Movie/ Series Streaming

In the same way that sports streaming networks offer trial runs to gain a strong customer base, popular content platforms and applications like Netflix, Amazon Prime, HBO, and Hulu each offer their own unique deal to retain more clients. More often than not, people forget they have a trial membership in the first place and won’t cancel when their time is up, leading to the platform having an influx of ‘accidental’ new followers. This is a common marketing strategy that has become quite popular across the board within these types of companies.

Another reason why platforms like Netflix have such an unparalleled rate of customer retention is because their offerings never fail to impress users. The streaming service offers a wide variety of movies, series, documentaries and so on, available on practically any device, and designed to tailor to most tastes. In this way, the product is seen as extremely valuable to the customer, allowing them to feel like they are getting their money’s worth even if they initially got “tricked” into membership.