Web accessibility is extremely important. The internet is one of the most groundbreaking social and informational tools ever invented, and people of all abilities need to be able to use it freely. Video accessibility is a big part of making web content available to all. Here are four ways to make your video content more accessible.
Include Closed Captions
For people who are hard of hearing or might need to revisit sections of a video in order to comprehend it, closed captions are essential. According to the Bureau of Internet Accessibility and WebAIM closed captions should be:
Captions should appear at the same time as their related audio.
Captions should be an actual representation of the words spoken in the video.
Captions should be readily available and well signposted so that viewers can easily turn on captions if they need them.
Adding closed captions to video content used to be painstakingly time-consuming, which may have put creators off in the past. A modern video captioning service like Verbit will typically use AI to create quick and accurate captions for a video without needing much human input at all. Adding captions to a video is no longer a pain – and is crucial if you want to make your video content accessible and reach a wider audience.
Captions are also useful for creators because they can improve how your video is ranked by search engines, which consider text included in a video in many cases. Most creators are aware of how important Search Engine Optimization is for finding success online. What is less widely understood is the ways in which improving accessibility can help boost search engine rankings.
While closed captions make words spoken in a video more accessible, transcripts go a step further. A transcript describes everything that is happening in a video – similarly to the way in which a script is written. A fully accessible video will have both closed captions and a transcript available to viewers. Transcripts are useful to people who need to use screen readers in order to understand the content. Screen readers can read transcripts out loud, increasing the likelihood of full comprehension.
Use Colors Wisely
Plenty of conditions make distinguishing similar colors extremely taxing. Neurological conditions such as Alzheimer’s and dementia adversely affect how colors can be differentiated. This makes the color choice in videos very important. Contrasts need to be deliberate and bold if you want to make a video that people with neurological conditions can access.
Include Audio Description
Visually impaired people are obviously at a disadvantage when it comes to taking in video content, but the audio description can help negate this. Audio description services are exactly what they sound like. They read captions or a transcript of what is going on in a video in order to aid people unable to see. Millions of people suffer from visual impairment, and audio description can help your video become available to these people.