If you are engaged in the business sector, then you must have heard many things about rebranding. And it’s absolutely worthy of all the attention it gets because with this powerful marketing strategy one can make a break-even with a well-established company. What image strikes you first when you think about rebranding? Some businesspeople view rebranding as the worst nightmare in the world that can happen to them and their company. Indeed, there were cases when rebranding was utilized as a last resort to save the business after some highly unfavorable or even tragic events. However, there are many more cases when a timely and successfully implemented rebranding campaign resulted in the company’s value skyrocketing to unthinkable heights.
To continue this line of thought, do you know that even such giants as McDonalds, LEGO and Starbucks have been through this process? Oh yes, and sometimes not just once. As you can see, in these instances rebranding proved rather beneficial. Rebranding is a complex process running at several levels: it starts with a change in the company’s corporate culture and values it shares and runs up to the alterations in the logo and slogan. The thing is that we live in a very fast-paced and competitive world, so if you fail to keep abreast of the most recent trends and tendencies, you’ll be losing to other businesses that are more adaptive to changes. So, even if your business is doing just fine and no amendments deem necessary, you may still want to consider rebranding at a certain point of time. To make things easier for you, we’ve collected some of the most useful ideas.
Well-Grounded Vision
If your business is going through a tough time, then rebranding may be a right solution to straighten it out. However, as we’ve already mentioned, this process is not necessarily caused by some negative circumstances. On the contrary, it can be driven by a positive force as well. For example, a business is so successful, that the owner is planning to expand its operations to totally new market segments. Whatever the reason, you should always have a clear-cut answer to the question, “What am I doing it for?”
Precise Strategy
After you’ve come up with an answer to the question “Why”, the next one is, “How am I going to implement this strategy?” And it’s crucial you have a good answer before you actually start doing something. A good thing is to draft an Action Plan listing concrete steps, timeframe, objectives, and indicators to measure your progress by. It would make much sense to use graphic design software when going through these stages, especially if it’s relevant for designing your new logo.
