In this current age of smartphones and tablets, digital marketing has become the most important tool for promoting businesses, whether small or big. However, it is the small businesses that can benefit the most from digital marketing. But, before we discuss that, let...
Google plays an important role in our everyday lives today. From looking up this topic to researching for your college assignment, you know everything is a Google click away. However, who are these people who are creating all this content on the web? These websites, video content...
Using animated videos as marketing tools is not a new and unique concept. Almost every business organization is utilizing the benefiting from these animated explainer videos. Various surveys and statistics have reported that the marketing or promotional email that has an animated introductory video is likely to be read...
Smartbidding , or automatic bidding , is an increasingly widespread practice among account managers in Google Adwords. Grosso modo, smartbidding is the automatic management of keyword bids or ad impressions in the display network and Google Shopping. One of the most complex tasks traditionally in the management of a...