SEO (Search Engine Optimization) is one of the essentials for a successful business online. Optimizing your website for search engines is a sure-fire way to get more traffic, more prospects, and a higher conversion rate.
But it is not everybody’s craft. This means you might own a business, or even handle all the other marketing but you will still need SEO consultants Perth, to help your rank in the first pages of Google. And with the multiple digital marketing agencies, the search might be a little tricky. Here is how to find an SEO expert;
Ask for Recommendations
SEO is one of the online marketing strategies but you can find a lead even offline. If you have a businessperson friend or family member, ask for references. Getting referrals from the people you know and trust is a great way to save time and still find the best.
The internet is probably one of the first places you will start to look. You will always find multiple SEO agencies. To filter them out, read their reviews. You can find their portfolio pages on their sites and see what they work with and how they are helping. You can also visit other review sites for more insights. Only choose the one that best suits your requirements.
7 Questions to Ask
Now that you have done your research, you have a couple of options in your hand. But you obviously can’t work with all of them. Here are the questions you must ask to remain with only the most suitable;
You don’t just want to ask them what type of clients they work with. Rather, ask them for a list of the past clients, or even existing ones to see if they are in the same industry as you. This will give you an overview of the type of problem they are used to solving and what experience they have.
While SEO techniques are almost all the same across all industries, there are agencies that have gone the extra mile to specialize in a specific niche industry. Of course, there are also generalists who can well-handle SEO for multiple industries. But those tailored to your specific industry are the best because they have specialized experience.
You also want to make sure your SEO professionals are experienced. You can determine this by asking for their portfolio. Check out their reviews and see what other people are saying about them. It is also important to make sure that they have a clean track record.
There are many parts to SEO. Some agencies specialize in link building, others specialize in keyword research, while others on content creation. It is important to first assess your requirements, and then determine what services you need. Consulting with experts like Perth Digital Edge is also important to advise on the best SEO approach.
Ask them to break down their strategies and approach to SEO to you, and how they are going to implement them in your business for success.
Different SEO companies also offer different packages which come with different prices. Check out the packages and see what suits you the most.